In upcoming season AJOUR decided to turn all women to heroines of romantic adventures. The SS 2016 collection was inspired by sensual novel characters of the XX century, with their ability to be entirely lost in love, as well as skill to astonish and seduce. As a result, 13 different, but equally beautiful lines of lingerie convey timeless femininity, sensuality and temperament, relevant in all times.
Unlike previous collections, this one has lighter, weightless design and holds variety of explicit and transparent silhouettes. Brand’s classic aesthetics was transposed to idea of “affordable every day luxury". Gentle variation of casual style was complemented with luxurious shine fabric, gorgeous lace and carefully selected pastel colours, which unveil the true woman nature. The favorite designer’s approach of merging perfect cutting details and fine lines, used in completely new models as well. Collection features newly created 3 bra shapes, in addition to the usual configurations.
For warm season designers choose Italian lace with exquisite texture and trendy lashes, handmade Swiss embroidery and elegant French furniture. By selected color palette designers wanted to show the pure day beauty and temptation of the night. Delicate powder and olive notes, lilac accords and exquisite brown gamma elegantly reflect the feminine perfection, saving sexuality until the evening. Daring red and black, impressive blue colours, from the aristocratic «royal blue» to screaming ultramarine will suit queens of the night. 2 discreetly modest, yet completely irresistible lines in cream and white colors were created for special bridal occasions.
In general, Spring-Summer 2016 collection is dedicated to a light, but very modern women with a subtle sense of beauty, ability to love passionately and easily seduce by her languid sexuality. She is open to new experiences, and creates a script of her own novel, where the world is, of course, ruled by men, but men ruled by her beauty.
