Creating a new emotional play, Ajour remains true to its history and values of the brand. While in the fashion world all possible styles boundaries erase, Ajour saves sequence and aesthetic balance of the brand. The main focus is still on perfect fit with the impeccable creative details. New Collection is packed with amazing ideas: filigree work with fabrics, handmade draperies, graphic layering and captivating inserts. Details are important, they create character and style, that is why new models convey so much identity, create persona.
ROLE PLAYING
It would seem that a dialogue between women and lingerie is rather trivial – it is just about practicality, comfort and beauty ... Yet, lines of New Collection, named after legendary theaters, involve much more - a great performance, skillful demonstration of the body, unpredictable playing and vivid scenic virtuosity. Artistic becomes a design theme. However, each woman's role, as well as aesthetics of Ajour, eliminates simulation, it has to be played impeccable.
Artistic allure of Fall / Winter collection is built on rich textures, optical illusions, shadows and volume play, crossing the boundaries between public and private.
THE BEAUTY IS IN DETAILS
Exceptionally clean, flowing lines decorated with chiffon, weightless tulle, smooth satin, velvet jacquard, complemented by marvelous floral prints and lace. At the heart of palette are pastel and deep autumnal tones, not to mention dramatic black and nude. Variations on the theme of romanticism and pleasure embodied in subtle shades of milk with coffee and pearlescent pink, precious ivory tones and spicy vanilla. Deep autumn notes are presented in velvet orchid, indigo, turquoise and lavender-gray colours.
Efortlessly chic and casual sexiness are reflected in iconic Ajour models, combining the fragility of lingerie with real-life pragmatism. Yet recognizable soft bra, padded and with firm cup, this season were supplemented with trendy triangular and half-open models. New patterns become more extrovert, sheer and relaxed, however remain modest and intelligent. Penetrating the essence of feminine nature, Ajour draws the portrait of perfect woman who alwaysremains herself, while acting many life roles.
