AJOUR fourth time participated in the annual exhibition of underwear CurveExpo, held in New York. More than 300 of the world premium brands showed new collections of lingerie and swimwear of upcoming season 2016. Being a step ahead, companies presented their vision of future lingerie trends, a variety of design, forms and colors.
3 major platforms of the international exhibition allowed AJOUR comprehensively present own products within the showroom, fashion show and master classes of world fashion-industry experts. In general, the exhibition CURVENY NEW YORK attended by more than 2,700 buyers from all over the world. New sides of refined chic were demonstrated with the support of the world press and media platforms. Being the only company to represent Ukraine on the international arena, AJOUR was awarded by buyers and fashion columnists. Ongoing «made in Ukraine» effect prompted not just national pride but also an increased interest from foreign buyers. The presented collection of male and female underwear, swimwear and home wear spring/summer 2016 was recognized for its high quality, technological complexity and commendable pedantry cut. Creative design, based on impeccable demonstration of the female form, won an impressive number of visitors to our showroom.
Demonstrational Road trip for AJOUR continued in sunny California. Annual exhibition beachwear collection Swim Collective this time was held in the Hyatt Regency Huntington Beach Resort, which is particularly gives a feel of luxury and refinement. Here, in a suitable beachside atmosphere it was presented more than 500 collections of swimwear. According to the latest trends of the upcoming season AJOUR showed a bright line of beachwear, where the focus was on tropical colors, geometric abstraction and animalistic prints.
Ukrainian brand proved once again that fashion is created not only abroad. Recognition and commercial interest of international retailers have allowed Lingerie House AJOUR enter the next stage of development.