In the last days of February, the main for lingerie designers event MODE LINGERIE & SWIM CURVENY NEW YORK closed its doors on another successful season. Nearly 3,000 world's leading Lingerie buyers attended the annual exposition to see how brands had worked on the Fall-Winter 2016/17 collection. 3 traditional exhibition platforms allowed to discovere all aspects of new collections: a runway show, a show room and digital facets.
AJOUR, among the 350 leading market players, presented its conceptual outlook on Fall/Winter season with a clear focus on noble shades of darke colours. The design was so fascinating, that the classic black and gray achieved a unique fine elegance. A new architectural approach in combining textures and volume, received admiration of fashion observers. A bandage trend, perfectly used in collection, was extremely pleased by visitors during AJOUR catwalk. In general, ready-to-wear retailers noted an aesthetic balance of presented collection and its technical impeccability. Since the essence of the brand is a balance between accumulated over the years craftsmanship, craving for perfectionism in the cut and timeless elegance - on the one hand, the dynamism and open vision of the future prospects - on the other hand, AJOUR products find their lasting place in fast changing fashion.
As usual, the entire collection was created from high-quality European materials and French accessories. Interesting mix of prints and monochrome in unexpected shapes have incorporated the main trends of the season Autumn / Winter 2016-17. The upcoming cold season promises to be at edge of bold sexuality and puritanical tenderness. Extremely hot and cold, what could be more intriguing and mysterious?
